by obsssn.co
Human creativity. AI Speed.
Applied AI Training for Modern Marketers
Generative and agentic AI is changing marketing, but knowing about it isn’t enough. You need to know how to use it.Our AI Marketing Workshop is built for doers. No fluff, no theory, just hands-on training that helps you integrate AI into your workflow. From strategy and content creation to automation, you’ll experiment with cutting-edge tools, tackle real-world challenges, and leave with practical skills you can use immediately.
Practical AI
Apply AI to Real Marketing Work
Less theory, more action. Discover how AI can enhance your workflow, from campaign development to execution, and start using it in real projects.
Essential Tools
Master the Right AI Tools
AI is evolving fast, and keeping up can feel overwhelming. We break down the latest AI tools, showing what they do, where they excel, and where they fall short. You’ll navigate this changing landscape, experiment with cutting-edge platforms, and understand which tools are best for you.
Active Learning
Learn by Doing
This isn’t a passive course. You’ll experiment, build, and apply AI to real-world marketing challenges—so you can walk away with skills you’ll actually use.
Learning Topics
AI Crash Course:
Essential Tools & Skills for Marketers
Duration: 2 hours
A fast, hands-on crash course to get marketers up to speed with AI—learn the key tools, where AI adds value, and how to craft precise prompts for high-quality outputs.
Speed to Strategy:
Using AI to Accelerate Strategic Thinking
Duration: 3 hours
An executive training course for advertising and marketing strategists to harness AI and advanced techniques for uncovering insights, developing strategy, writing better, and creating stronger presentations, enabling faster, more effective work without sacrificing quality.
Unleash Creativity:
Transform Ideas into Executions with AI
Coming Soon
Operational Efficiency:
Automate Repetitive Workflows
Coming Soon
About obsssn.co:
Why We Believe in Training
At obsssn.co, we believe that the only real advantage in today’s competitive world is healthy dose of obsession—an unmatched commitment to mastering the tools, strategies, and techniques that drive results. Our approach to training isn’t about theory, it’s about applied learning, equipping professionals with real, hands-on experience using AI and modern marketing strategies to move faster and think smarter.We don’t just teach; we do. As a marketing and AI-driven agency, we apply the same methods we train on, testing, iterating, and refining every day in real-world business challenges. Our workshops are built by practitioners, not professors, leaders who have worked on high-stakes campaigns, built brands, and integrated AI into workflows for speed and impact.At obsssn.co, training is about more than learning new tools, it’s about adopting a mindset of rapid execution and continuous improvement. We help teams and individuals cut through complexity, unlock creative potential, and execute with precision in an AI-powered world.Our instructors are industry experts who bring practical, applied expertise to every session, ensuring that what you learn today can be used tomorrow to drive real results. If you’re ready to work faster, smarter, and more effectively, obsssn.co is ready to help you.
Have questions?
Drop us a line.
AI Crash Course:
Essential Tools & Skills for Marketers
3 hours (two modules)
Course Overview
This course introduces you to the core AI tools shaping the marketing industry. You’ll learn what different AI tools are designed for, their strengths and limitations, and how to use them effectively. Through hands-on experience, you’ll develop essential skills like prompting techniques, and refining AI outputs. By the end, you’ll have a clear understanding of where AI enhances your process, and where human creativity remains essential.
Module 1 (90min)
AI Tools Every Marketer Should Know
Objective:
Get familiar with the AI tools reshaping marketing and understand their strengths, limitations, and best uses.1. The AI Landscape: What Marketers Need to KnowUnderstand generative AI, its capabilities, and where human creativity remains essential.2. Essential AI Tools & Hands-On DemosExplore top AI tools for text, image, video, and research, and see them in action (e.g., ChatGPT, Midjourney, Runway, Perplexity).3. AI in Action: Integrating AI into Your Workflow
Watch a real-world use case demonstrating how AI enhances marketing execution.
Module 2 (90min)
Mastering AI Techniques for Better Results
Objective:
Learn how to craft effective prompts to control AI output and generate high-quality, marketing-ready results.1. The Power of Effective Prompting
• Understand how AI interprets language and why clear, structured prompts lead to better responses.2. Essential Prompting TechniquesMaster role-based, step-by-step, constraint-driven, and iterative prompting to refine AI outputs.3. Advanced Prompting for Marketing Tasks• Learn how to structure prompts for ad copy, audience insights, and full campaign strategies.
Pricing
| One-on-One Session: | $600 |
| Group Training: | Contact us for inquiry |
This course will be scheduled based on a mutually agreed timeframe between you and the instructor.
Speed to Strategy
Using AI to Accelerate Strategic Thinking
3 hours (three modules)
Course Overview
This executive training course is designed to help advertising and marketing strategists harness AI tools to streamline workflows and increase efficiency. By accelerating key parts of the strategy process—from research to execution—participants will learn how to work faster without sacrificing quality. While this course won’t make you a better strategist (that comes from experience and instincts), it will equip you with the tools to go from idea to execution and hypothesis to validation at lightning speed.
Module 1 (60min)
Researching at Speed
Objective:
Learn how to efficiently collect and organize research using AI, ensuring accuracy and relevance for marketing strategy.Key Topics:
• AI tools and their capabilities
• Effective prompting techniques
• Validating sources and ensuring credibility
Module 2 (60min)
Mining for Insights
Objective:
Learn how to analyze and synthesize large quantity of data and research to uncover actionable insights.Key Topics:
• Analyzing AI-generated research
• Advanced prompting techniques to extract insights
• Identifying meaningful patterns in large data sets
Module 3 (60min)
Crafting the Story & Presentation
Objective:
Learn how to direct AI to structure strategic narratives, refine messaging, and enhance presentations with compelling visuals.Key Topics:
• Instructing AI to output based on your strategic framework
• Techniques for writing sharper, more persuasive content with AI
• Generating compelling visuals to support your story
• Putting it all together in a clear, impactful presentation deck
Pricing
| One-on-One Session: | $650 |
| Group Training: | Contact us for inquiry |
This course will be scheduled based on a mutually agreed timeframe between you and the instructor.